Mefalopulos, Paolo. Development communication sourcebook broadening the boundaries of communication. Washington, DC: World Bank, 2008. Print.
Paolo's motivation: "Too often the most important missing element in development programs was genuine (two-way) communication between the decision makers, the experts, and the so-called beneficiaries." Paolo makes the point that communication is much more than transmitting information, it is all about generating new knowledge and consensus in order to facilitate change.
Reflections
The intro is short but says a lot more than what I included above. The author goes on to explain other motivations including his extensive experience working with the oh-s0-renowned DevComm - the development communication branch of the oh-so-bashed World Bank. But, I didn't want to pollute that simple motivation that he listed right at the beginning of his book.
From the intro, I am excited to read what else he has to say, since the book appears to be unique in its claim to comprehensive discussion of the topic of development communication. It will also provide me with the basic understanding of how development communication is different from communication in general. And what is communication?? Wishy-washy, wanna-be....people yaking.
Paolo's motivation: "Too often the most important missing element in development programs was genuine (two-way) communication between the decision makers, the experts, and the so-called beneficiaries." Paolo makes the point that communication is much more than transmitting information, it is all about generating new knowledge and consensus in order to facilitate change.
Reflections
The intro is short but says a lot more than what I included above. The author goes on to explain other motivations including his extensive experience working with the oh-s0-renowned DevComm - the development communication branch of the oh-so-bashed World Bank. But, I didn't want to pollute that simple motivation that he listed right at the beginning of his book.
From the intro, I am excited to read what else he has to say, since the book appears to be unique in its claim to comprehensive discussion of the topic of development communication. It will also provide me with the basic understanding of how development communication is different from communication in general. And what is communication?? Wishy-washy, wanna-be....people yaking.
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